What we can tell you...
Home >> What we can tell you >> Putting A Label On “Generation Z” [THE STUDENT PERSPECTIVE]
Putting A Label On “Generation Z” [THE STUDENT PERSPECTIVE]
Do brands limit their marketing capabilities by putting a label on “Generation Z”?
Anna Hammond

Recent English Literature Graduate, Hugh, reveals his issue with brands “boxing up” Generation Z.

“On the evening of Friday 9th June, 2017 my friends and I drank and rejoiced in a local pub. There was about fifteen of us in total, with only five of that number being what I’d call close friends. The rest, acquaintances, friends of friends, but it seemed like we all felt the same ecstasy that evening.”

Jeremy Corbyn had lost the election last night, but he had won the fight. We all felt that the next five years were going to be hard, but there was something our generation hadn’t experienced in our lives hanging in the air: hope.

And yet, as we excitedly drank beer and looked confidently to the future, a voice echoed above the din. It shattered any notion that Generation Z could be prescribed with one, slick persona.

“I voted Tory.”

It’s easy to assume that a generation follows all the same patterns. Statistically, most of us voted for Corbyn, but not all of us. That’s the problem: if you just look at statistics, if you try to define a generation by what’s around you, you’re never going to discover what a generation is. I voted one way; my friends mostly voted the same way, but not all of us.

My advice to brands would be to look further beyond what you’re told on the internet and take the time to listen to our differing perspectives. We appreciate brands that take the time to get to know us rather than assume all students think, act and feel the same way just because we were born in the same era.”

Campus Media are experts in helping brands understand their student audience. If you’re interested in running a student focus group or market research project, email hello@campusmedia.co.uk or call 020 7840 2960.

Read more:

How Not To Make Your Ads Annoying

Campus Media Ask Students To Sum Up Their Opinions On Brexit

The Popularity of Pop-Up Shops
Mar, 07 2018

Digital retailers have taken to occupying physical space – and for good reason.

Emily Harrison
Campus Media’s 2017 Highlights
Jan, 17 2018

Here’s what Campus Media’s 2017 looked like in numbers.

Emily Harrison
The Fall Of Celebrity Driven Advertising
Jan, 11 2018

Celebrity endorsements have had their heyday.

Emily Harrison
Employers Step Up: Four Companies Supporting The Women In Tech And Engineering Movement
Nov, 20 2017

These companies are making positive contributions to the Women in Technology initiative.

Emily Harrison
Campus Media and Shell’s Women in Engineering and Technology Event
Nov, 14 2017

We hosted an event in London to inspire young female University students to pursue a career in these typically male-dominated industries.

Emily Harrison
Marketing to Students: The Five Keys to Success
Nov, 06 2017

A marketing cheat sheet with ways to get students to notice your brand or organisation.

Emily Harrison
How One Employer Delivered The Ultimate High Fliers Campaign [CASE STUDY]
Oct, 11 2017

A case study detailing our award-winning campaign with Lidl, a Top 100 Graduate Employer.

Anna Hammond
Five Brands That Are Doing Political Good [CASE STUDY]
Oct, 03 2017

These brands are adopting political transparency – and it is proving popular with students.

Emily Harrison
Why Graduates Are Awesome In The Workplace
Oct, 03 2017

Sorry Simon Sinek, but we’re going to have to disagree with you.

Emily Harrison
How One Employer Successfully Marketed To BAME Students [CASE STUDY]
Sep, 18 2017

Learn how to increase awareness of your employment opportunities to BAME students.

Amanda Thomson
Putting A Label On “Generation Z” [THE STUDENT PERSPECTIVE]
Sep, 08 2017

Do brands limit their marketing capabilities by putting a label on “Generation Z”?

Anna Hammond
Student Eating Habits Focus Group [VIDEO]
Sep, 08 2017

Is it still all about the long lie-ins, hangovers and instant noodles?

Anna Hammond
Student Discussions on Spending and Budgeting [VIDEO]
Jul, 31 2017

Campus Media publish its next video in series “Students on…”

Anna Hammond
Freshening Up Freshers Fairs [GRADUATE RECRUITMENT]
Jul, 31 2017

More graduate employers are making an appearance at Freshers Fairs than ever before.

Anna Hammond
How Not To Make Your Ads Annoying [Display Advertising]
Jul, 25 2017

Our work experience student, Khalil (on the left!), spoke to Campus Media about what ads rub students up the wrong way.

Anna Hammond
Your Guide To Using Students As Influencers [INFLUENCER MARKETING]
Jun, 27 2017

Here are some free tips to get you started with student influencers.

Anna Hammond
What students want from their first job [VIDEO]
Jun, 21 2017

Campus Media reveal what makes a job opportunity appealing to students.

Anna Hammond
Part three of Students on...Brexit just launched
Apr, 21 2017

Our students didn’t hold back when they discussed their opinions on how our politicians handled Brexit.

Anna Hammond
Campus Media release the second part to Students on...Brexit
Apr, 13 2017

Six of our brand ambassadors discuss Brexit and how they think it will impact their future.

Anna Hammond
Campus Media ask students to discuss their opinions on Brexit, politicians and the media
Apr, 06 2017

Six of our brand ambassadors discuss Brexit and how they think it will affect their lives.

Anna Hammond
Campus Media launches its video series called ‘Students on...’
Apr, 04 2017

Six of our brand ambassadors discuss their opinions about all aspects of life as a university student.

Anna Hammond
These are the events brands can promote at in 2017 to target students
Feb, 17 2017

We list eight student parties that your brand should be at in 2017

Simon Lucey
A year in the life of a university student
Jan, 10 2017

There are periods in the university calendar where the marketing opportunities are endless!

Simon Lucey
Having a chinwag with Campus Media Crew
Jun, 16 2016

We asked three of our Campus Media Crew about life as a brand ambassador.

Anna Hammond
Five tips for marketing leisure activities and experiences to millennials
Aug, 25 2015

Campus Media offers its top tips to brands looking to market its leisure activities or experiences to students on a national or regional basis.

George Rose
Five ways brands can engage better with students through experiential marketing
Aug, 19 2015

Campus Media discusses why experiential marketing is so successful when it comes to marketing to students.

Simon Lucey

lets talk join the crew