What we can tell you...
Home >> What we can tell you >> Freshening Up Freshers Fairs [GRADUATE RECRUITMENT]
Freshening Up Freshers Fairs [GRADUATE RECRUITMENT]
More graduate employers are making an appearance at Freshers Fairs than ever before.
Anna Hammond

If we asked you to describe a Freshers Fair, you’d probably depict a fantastically, manic event full of recently enrolled university students - each scrambling to get their share of the freebies and tasters, while eagerly awaiting to find out more about what their university has to offer...

And you’d be right! Yet in recent years, Campus Media has seen a new trend emerging which is changing the face of Freshers Week as we know it. More graduate employers are jumping on the bandwagon and getting in front of new student faces by booking a stand at UK Freshers Fairs.

Sheffield University revealed to us that they saw an impressive 50% jump in bookings from graduate employers at their Fresher Fair last year. When pressed about why this might be, they explained that graduate recruiters see the fairs as valuable in terms of making sure their students know about their brand and the career opportunities they offer. Thinking even further beyond this, Event Manager, Daniel Waddington also explained that “it is important to be heard early on as it can influence module choices available in all years.”

While Freshers Week is predominantly occupied by first year students, Lancaster University added that often graduate employers who attend this affair will get more bang for their buck. They stated that around a third of their Fresher Fairs are frequented by second and third year students too. This, if anything, demonstrates how popular in attendance these events can be. In turn, this makes them a firm favourite among brands that are trying to compete for their share in the student market.

King College London believes that agencies are perhaps a step ahead of graduate employers when it comes to attending Freshers Fairs. They commented:

“Graduate-focused agencies look to build relationships with students as they arrive at Kings College London - so that connection is already made when said student starts investigating internships and entry level roles from their final year onwards.”

Either way, our recent student survey results suggest that graduate recruiters are taking a step in the right direction when it comes to driving employer brand awareness. 62% of students stated that they start making career decisions very early on - even before they start their second year at university.

See results in the infographic below:

This indicates that making an introduction during a student’s Freshers year can be extremely powerful. Birmingham City University gave their perspective on the sudden influx:

“Graduate employers have the perfect opportunity to talk to new students at Freshers Fairs and really plant the seed about why they should choose their company when they graduate.  Follow that up with clever marketing throughout their course and you’ve already got a whole host of talented graduates looking to work for you after 3 years.”

If you’re looking to target Freshers Fairs this year, now is the time to get in touch! Speak to one of our specialists today by emailing hello@campusmedia.co.uk or calling 020 7840 2960.

The Popularity of Pop-Up Shops
Mar, 07 2018

Digital retailers have taken to occupying physical space – and for good reason.

Emily Harrison
Campus Media’s 2017 Highlights
Jan, 17 2018

Here’s what Campus Media’s 2017 looked like in numbers.

Emily Harrison
The Fall Of Celebrity Driven Advertising
Jan, 11 2018

Celebrity endorsements have had their heyday.

Emily Harrison
Employers Step Up: Four Companies Supporting The Women In Tech And Engineering Movement
Nov, 20 2017

These companies are making positive contributions to the Women in Technology initiative.

Emily Harrison
Campus Media and Shell’s Women in Engineering and Technology Event
Nov, 14 2017

We hosted an event in London to inspire young female University students to pursue a career in these typically male-dominated industries.

Emily Harrison
Marketing to Students: The Five Keys to Success
Nov, 06 2017

A marketing cheat sheet with ways to get students to notice your brand or organisation.

Emily Harrison
How One Employer Delivered The Ultimate High Fliers Campaign [CASE STUDY]
Oct, 11 2017

A case study detailing our award-winning campaign with Lidl, a Top 100 Graduate Employer.

Anna Hammond
Five Brands That Are Doing Political Good [CASE STUDY]
Oct, 03 2017

These brands are adopting political transparency – and it is proving popular with students.

Emily Harrison
Why Graduates Are Awesome In The Workplace
Oct, 03 2017

Sorry Simon Sinek, but we’re going to have to disagree with you.

Emily Harrison
How One Employer Successfully Marketed To BAME Students [CASE STUDY]
Sep, 18 2017

Learn how to increase awareness of your employment opportunities to BAME students.

Amanda Thomson
Putting A Label On “Generation Z” [THE STUDENT PERSPECTIVE]
Sep, 08 2017

Do brands limit their marketing capabilities by putting a label on “Generation Z”?

Anna Hammond
Student Eating Habits Focus Group [VIDEO]
Sep, 08 2017

Is it still all about the long lie-ins, hangovers and instant noodles?

Anna Hammond
Student Discussions on Spending and Budgeting [VIDEO]
Jul, 31 2017

Campus Media publish its next video in series “Students on…”

Anna Hammond
Freshening Up Freshers Fairs [GRADUATE RECRUITMENT]
Jul, 31 2017

More graduate employers are making an appearance at Freshers Fairs than ever before.

Anna Hammond
How Not To Make Your Ads Annoying [Display Advertising]
Jul, 25 2017

Our work experience student, Khalil (on the left!), spoke to Campus Media about what ads rub students up the wrong way.

Anna Hammond
Your Guide To Using Students As Influencers [INFLUENCER MARKETING]
Jun, 27 2017

Here are some free tips to get you started with student influencers.

Anna Hammond
What students want from their first job [VIDEO]
Jun, 21 2017

Campus Media reveal what makes a job opportunity appealing to students.

Anna Hammond
Part three of Students on...Brexit just launched
Apr, 21 2017

Our students didn’t hold back when they discussed their opinions on how our politicians handled Brexit.

Anna Hammond
Campus Media release the second part to Students on...Brexit
Apr, 13 2017

Six of our brand ambassadors discuss Brexit and how they think it will impact their future.

Anna Hammond
Campus Media ask students to discuss their opinions on Brexit, politicians and the media
Apr, 06 2017

Six of our brand ambassadors discuss Brexit and how they think it will affect their lives.

Anna Hammond
Campus Media launches its video series called ‘Students on...’
Apr, 04 2017

Six of our brand ambassadors discuss their opinions about all aspects of life as a university student.

Anna Hammond
These are the events brands can promote at in 2017 to target students
Feb, 17 2017

We list eight student parties that your brand should be at in 2017

Simon Lucey
A year in the life of a university student
Jan, 10 2017

There are periods in the university calendar where the marketing opportunities are endless!

Simon Lucey
Having a chinwag with Campus Media Crew
Jun, 16 2016

We asked three of our Campus Media Crew about life as a brand ambassador.

Anna Hammond
Five tips for marketing leisure activities and experiences to millennials
Aug, 25 2015

Campus Media offers its top tips to brands looking to market its leisure activities or experiences to students on a national or regional basis.

George Rose
Five ways brands can engage better with students through experiential marketing
Aug, 19 2015

Campus Media discusses why experiential marketing is so successful when it comes to marketing to students.

Simon Lucey

lets talk join the crew