What we can tell you...
Home >> What we can tell you >> Why Graduates Are Awesome In The Workplace
Why Graduates Are Awesome In The Workplace
Sorry Simon Sinek, but we’re going to have to disagree with you.
Emily Harrison

Dear Simon Sinek,

It’s coming up to a year since you were interviewed on Inside Quest with Tom Bilyeu. This was how you opened your argument on Millennials in the workplace:

“Millennials as a generation are tough to manage, and they’re accused of being entitled, narcissistic and self-interested, unfocused, lazy…”

While we admire you Simon, here’s why we think – respectfully - that your perspective is outdated when it comes to students and recent graduates entering the workplace:

You say millennials are ‘narcissistic and self-interested’ - we say they demonstrate ethical awareness;

Students are generous with their time and, where possible, their money. In fact, according to Entrepreneur.com, 84% of Millennials made a charitable donation in the past year, and 70% volunteered for a cause [1].

This empathy and support makes graduates great team players. It also suggests they are likely to get involved in workplace charity events, fundraisers and campaigns. This would boost team spirit within the workplace and help levels of job satisfaction.

You say millennials are ‘entitled’ - we say they are optimistic;

Students recognize that they need to work hard and they expect to benefit from future rewards, which is more than reasonable. In Campus Media’s State of Students report, 70% of students think they will be able to afford a property in the future and more than half feel that their degree was good value, despite the increased fees [2].

You say millennials are ‘unfocused’ - we say they are multi-connected;

Young people are particularly talented at navigating a variety of different digital interfaces and as a result they are extremely efficient in the way that they communicate and find information online [3]. Young people are connected to their peers and their capacity to navigate these platforms makes them very aware of current affairs, market trends and global issues.

You say millennials are ‘impatient’ and ‘lazy’ - we say they embrace change;

According to your theory, millennials leave jobs quickly because they expect to make an impact immediately and aren’t prepared to put in the work to progress within the same role. However, we’d argue that changing job roles allows young people to exercise and develop different skills. Their adaptable approach to work isn’t a negative and can be beneficial to both employee and employer.

In our experience, students don’t deserve the reputation that they have and your points, although well-poised, are too simplistic and generalized.

My suggestion to employers who are worrying about the next generation of workforce would be this: embrace them for their differences to you, the new skills they bring in and their new work ethic. They are a valuable investment for employers and an extremely influential generation. Appealing to the student market can make an astronomical difference to a company’s commercial success and, later down the line, attract the best talent to the workplace.

Yours sincerely,

Emily Harrison, A recent graduate from Leeds University (…and a millennial)


[1] https://www.entrepreneur.com/article/271972
[2] http://www.bigchoicegroup.com/student-marketing-agency/student-survey-results/The_State_of_Students/
[3] http://www.itstheflashpack.com/experiential-marketing/the-influence-millennials-have-on-social-media

Read more:

Five Brands That Are Doing Political Good [CASE STUDY]

What Students Want From Their First Job [VIDEO]

The Popularity of Pop-Up Shops
Mar, 07 2018

Digital retailers have taken to occupying physical space – and for good reason.

Emily Harrison
Campus Media’s 2017 Highlights
Jan, 17 2018

Here’s what Campus Media’s 2017 looked like in numbers.

Emily Harrison
The Fall Of Celebrity Driven Advertising
Jan, 11 2018

Celebrity endorsements have had their heyday.

Emily Harrison
Employers Step Up: Four Companies Supporting The Women In Tech And Engineering Movement
Nov, 20 2017

These companies are making positive contributions to the Women in Technology initiative.

Emily Harrison
Campus Media and Shell’s Women in Engineering and Technology Event
Nov, 14 2017

We hosted an event in London to inspire young female University students to pursue a career in these typically male-dominated industries.

Emily Harrison
Marketing to Students: The Five Keys to Success
Nov, 06 2017

A marketing cheat sheet with ways to get students to notice your brand or organisation.

Emily Harrison
How One Employer Delivered The Ultimate High Fliers Campaign [CASE STUDY]
Oct, 11 2017

A case study detailing our award-winning campaign with Lidl, a Top 100 Graduate Employer.

Anna Hammond
Five Brands That Are Doing Political Good [CASE STUDY]
Oct, 03 2017

These brands are adopting political transparency – and it is proving popular with students.

Emily Harrison
Why Graduates Are Awesome In The Workplace
Oct, 03 2017

Sorry Simon Sinek, but we’re going to have to disagree with you.

Emily Harrison
How One Employer Successfully Marketed To BAME Students [CASE STUDY]
Sep, 18 2017

Learn how to increase awareness of your employment opportunities to BAME students.

Amanda Thomson
Putting A Label On “Generation Z” [THE STUDENT PERSPECTIVE]
Sep, 08 2017

Do brands limit their marketing capabilities by putting a label on “Generation Z”?

Anna Hammond
Student Eating Habits Focus Group [VIDEO]
Sep, 08 2017

Is it still all about the long lie-ins, hangovers and instant noodles?

Anna Hammond
Student Discussions on Spending and Budgeting [VIDEO]
Jul, 31 2017

Campus Media publish its next video in series “Students on…”

Anna Hammond
Freshening Up Freshers Fairs [GRADUATE RECRUITMENT]
Jul, 31 2017

More graduate employers are making an appearance at Freshers Fairs than ever before.

Anna Hammond
How Not To Make Your Ads Annoying [Display Advertising]
Jul, 25 2017

Our work experience student, Khalil (on the left!), spoke to Campus Media about what ads rub students up the wrong way.

Anna Hammond
Your Guide To Using Students As Influencers [INFLUENCER MARKETING]
Jun, 27 2017

Here are some free tips to get you started with student influencers.

Anna Hammond
What students want from their first job [VIDEO]
Jun, 21 2017

Campus Media reveal what makes a job opportunity appealing to students.

Anna Hammond
Part three of Students on...Brexit just launched
Apr, 21 2017

Our students didn’t hold back when they discussed their opinions on how our politicians handled Brexit.

Anna Hammond
Campus Media release the second part to Students on...Brexit
Apr, 13 2017

Six of our brand ambassadors discuss Brexit and how they think it will impact their future.

Anna Hammond
Campus Media ask students to discuss their opinions on Brexit, politicians and the media
Apr, 06 2017

Six of our brand ambassadors discuss Brexit and how they think it will affect their lives.

Anna Hammond
Campus Media launches its video series called ‘Students on...’
Apr, 04 2017

Six of our brand ambassadors discuss their opinions about all aspects of life as a university student.

Anna Hammond
These are the events brands can promote at in 2017 to target students
Feb, 17 2017

We list eight student parties that your brand should be at in 2017

Simon Lucey
A year in the life of a university student
Jan, 10 2017

There are periods in the university calendar where the marketing opportunities are endless!

Simon Lucey
Having a chinwag with Campus Media Crew
Jun, 16 2016

We asked three of our Campus Media Crew about life as a brand ambassador.

Anna Hammond
Five tips for marketing leisure activities and experiences to millennials
Aug, 25 2015

Campus Media offers its top tips to brands looking to market its leisure activities or experiences to students on a national or regional basis.

George Rose
Five ways brands can engage better with students through experiential marketing
Aug, 19 2015

Campus Media discusses why experiential marketing is so successful when it comes to marketing to students.

Simon Lucey

lets talk join the crew