Drayton Manor
Major UK attraction.
Objective
To deliver a fully integrated campaign on behalf of Drayton Manor Theme Park raising awareness of their new rides and price offers to students in the Midlands.
Strategy
Campus Media pinpointed key Universities within reasonable travelling distance in the Midlands in which to target potential customers. We proposed a multimedia plan of targeted Union websites with banner advertising and complemented this with SMS and Email for special student discounts in the lead up to Summer exams, and finally full page adverts in The National Student publication. Once exams were over, we deployed an on campus face to face campaign delivering flyers to students at 11 Universities across 2 weeks.
Results
70,000 Emails were delivered with 12,820 opens and 1,003 clicks.
8,000 Flyers were distributed across 11 campuses in summer term.
11 University websites were branded with Drayton Manor Park banners for the month of April.
2 full page adverts in the National Student publication were produced in April and June.
8,000 Flyers were distributed across 11 campuses in summer term.
11 University websites were branded with Drayton Manor Park banners for the month of April.
2 full page adverts in the National Student publication were produced in April and June.
