Emporio Armani Campaign

Objective

Emporio Armani employed campus media for a digital campaign promoting their competition: Become Emporio Armani's Advertising director for the day and design an advert for Emporio Armani's latest fragrance. The campaign also directed traffic through to Emporio Armani website.

Details

Online: Website banner s adverts across 25 student network sites

Emails Dispatched: 34,000

Results

HTML page impressions: 3,689

Clicks: 989