Objective
Endsleigh is one of the UK's leading independent intermediaries. Endsleigh seek lifelong relationships with their clients and specialise in insurance solutions for students. Endsleigh contacted Campus Media to produce a campaign promoting their insurance packages direct to the student market.
Details and Results
Campus Media delivered a 3 way media solution with Adwalkers, Bluetooth and E-mail marketing for a direct and effective response.
Adwalkers
Freshers fairs are a great way to promote products direct to a captive student market. Using Adwalkers, Campus Media were able to promote Endsleigh Insurance direct to students offering online quotes, allowing them to pay direct and get instant cover in order to protect themselves against theft. The Adwakers delivered a simple, fast and effective promotion in a fun and engaging way gaining direct feedback from students and exploiting sales.
Bluetooth
Through the use of Bluetooth at Freshers Fairs , Campus Media were able to contact students online. Bluetooth images sent directly to students mobile not only promoted Endsleigh Insurance packages but also directed students to the Endsleigh stand resulting in increased sales.
E-Mail
E-mail shots before and after the events also allowed Endsleigh insurance to directly target students, increasing brand awareness and promoting student offers available at the Endsleigh stand.
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