International SIM card specialists.
Lebara Mobile wanted to sign new international students up to their service at the start of the academic year.
Campus Media determined the top 20 Universities in the UK with the highest number of international students. Using only brand agents from a mix of international countries themselves we were able to communicate the messages better throughout the country. Campus Media were tasked with sending Emails for awareness, and signing students up on the spot when they had distributed the free SIM.
Our target was 50 SIM card hand outs and registrations per location per day over a 2 week period. We distributed and signed up 137 per day, and almost tripled our target.