Orange

A leading UK mobile phone and internet service provider.

Objective

Orange wanted to market their exclusive student offers for PAYG and Pay Monthly smart phone deals during the start of the new academic year to help students stay in touch with friends and families as many new students move on campus and away from home for the first time.

Strategy

Campus Media ran an integrated digital campaign which included rich media display using MPUs, leaderboards and skyscrapers, and solus emails for a direct response and to drive students to Orange's mini-site.

Results

Campus Media generated 4m page impressions and 4,928 clicks and sent 140,000 emails with 0.12% CTR.