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The Company
Red Bull since the launch has been aggressive in its international marketing, its focus on extreme sports like, snowboarding, surfing, Formula 1 and numerous events like the Airplane competition marketed towards a youth market.
Objective
Red Bull employed Campus Media for an email campaign (HTML/TEXT) targeting students for their paper airplane competition. The campaign also directed traffic to the Red Bull website where students could register and send their competition entries.
Details
Emails Dispatched: 205,000
Results
HTML page impressions: 23,155
Clicks: 4,570
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