Superdry
A UK-based fashion retailer.
Objective
Superdry has a total of 39 outlets and contacted Campus Media to produce a campaign promoting their exclusive 'Student Lockin' nights offering 20% off everything in store for 1 night only.
Strategy
Campus Media leveraged numerous multimedia solutions in a targeted approuch to help promote the night, including online display, email marketing, SMS, on-campus brand reps, posters, flyers and social seeding.
Results
Overall, the campaign resulted in an 18% uplift in sales for Superdry and delivered:
2.5m page impressions
16,000 flyers distributed across 16 universities
1,000 posters across 17 universities
Two brad reps across 16 universities
150,000 emails sent