Top Man - Discount and Online Competition

Company

TOPMAN is the stand-alone fashion business it caters exclusively to men's clothing. Part of the Arcadia Group, which also owns Burton, Miss Selfridge, Wallis, Evans, British Home Stores and Dorothy Perkins. With such a strong brand in the male retail market, Arcadia wanted to target and market an offer to male students.

Objective

Top Man employed Campus Media for an email campaign direct to male students promoting their online competition to Win £250 with Topman.com plus their annual 10% student discount.

Details

Emails Dispatched: 20,000

Successful Delivery: 19,333

Results
Page Impressions: 2, 220 11.5%

Clicks: 443