Virgin Media

Company

Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony to transportation. Virgin offers a variety of services and products marketed towards this youth market.

Objective

Virgin Media employed Campus Media to provide an email campaign (HTML/TEXT) targeting students for their 'Ave It Student Offers promotion.

Details

Emails Dispatched: 11,250

Successful Delivery:10,845 (96.4%)

Results
HTML Page impressions: 1,974 (18.2%)

Clicks: 394