Young Persons Rail Card Campaign

Company

The Young Persons Rail Card is design for 16-25 year olds to help save them money on their rail travel. Targeted towards a youth market targeted e-mail marketing allowed DirectGov to market their message to 1/4 million students throughout the UK.

Objective
Young Persons Rail Card employed Campus Media for an email campaign (HTML/TEXT) promoting their 50% Off e-mail vouchers for students when applying for a Young Persons Rail Card.

Details
Emails Dispatched: 250,000.

Results
HTML Page Impressions: 29, 601.
Clicks: 3,308.