student opinions

Putting a Label on “Generation Z”

Do brands limit their marketing capabilities by putting a label on “Generation Z”? Recent English Literature Graduate, Hugh, reveals his issue with brands “boxing up” Generation Z. “On the evening of Friday 9th June, 2017 my friends and I drank and rejoiced in a local pub. There was about fifteen of us in total, with… Continue reading Putting a Label on “Generation Z”