Brand Personalities

Campus Media reveal how students visualise some big-name high street brands in the Brand Personalities report.

Today we are seeing brands operate in a more human-like way than we’ve ever seen before. This is because they have grown savvy to the fact that how they express themselves through their product, communications and social actions creates an image and personality that shapes the relationship consumers build with them.

Campus Media wanted to explore whether the brand image that organisations were setting out to project were aligning with that of the end-consumer – in particular, students.