What we can tell you...
Home >> What we can tell you >> These are the events brands can promote at in 2017 to target students
These are the events brands can promote at in 2017 to target students
We list eight student parties that your brand should be at in 2017
Simon Lucey

Promoting to students during the spring and summer period is notoriously difficult - their habits change as they leave university early and finish lectures. In short, if you are looking to run an experiential marketing campaign during this time you can’t just rely on buying up some space outside the Student Union and waiting for them to come.

However don’t be too deterred as there are also some real gains to be got from marketing during this time of the year. You just need to follow a few simple rules:

Rule 1: It is very hard to attract your own crowd, so share somebody else’s

As previously mentioned, predicting student behaviour is tricky. There are 100+ UK universities, each with slightly different procedures at the end of term. So trying to predict how to run your own event across a significant number is a nightmare.

We recommend partnering with an existing event which already has a good crowd, whether that is via a Student Union, University, local bar or regional festival.

Rule 2: Bigger isn’t necessarily better

Reach is important. However don’t limit your focus to actual number of attendees. Partnering up with an end-of-year awards event might only get you access to a few hundred students but factor in the digital reach and general marketing packages the student union will be able to provide to sweeten the deal.

Rule 3: Think outside of the box

You don’t need to go through the Student Union at all. Next month we are partnering with some local bars (each with a decent but modest capacity) to run parties promoting a new football app - the audiences aren’t going to be huge but we’ll throw such a good party everyone should hear about it!

Top Student Events happening in Spring/Summer 2017:

Interested in targeting this group? We’ve spoken to our pals at the Union’s and these are some of the events that will get the best bang for your buck.

  • Sheffield Summer Social – last year the 4,000 tickets sold out in 3 hours. It kicks off at 3pm so plenty of time to enjoy the summer party mood.
  • Roses Varsity – one of the oldest rivalries; York vs Lancaster includes thousands of athletes playing 130 different games. This opportunity, though hosted in York, sees you promoted across both campuses.
  • Exefest – 3,000 Exeter students let off some steam at the end of exams at this event. This is really great value and allows you to host a face-to-face area within the festival.
  • Sheffield Varsity – the deadline is tight on this one, it is in March but I’m told they sold over 3,800 tickets to the Ice Hockey yesterday!
  • Plymouth Summer Ball – thousands of party goers attend this event, with 8 full stages.
  • Essex Summer Ball – Over 4,000 students attend this ball and event organisers give a great whole package, which includes plenty of pre and post event marketing opportunities.
  • York Summer Ball – the racecourse has 4,000 students attend and event organisers are usually very flexible with the space you can occupy on the night.
  • Manchester Celebrate Week – these are consecutive events, each hosting 500 students recognising different achievements from the year.

The Popularity of Pop-Up Shops
Mar, 07 2018

Digital retailers have taken to occupying physical space – and for good reason.

Emily Harrison
Campus Media’s 2017 Highlights
Jan, 17 2018

Here’s what Campus Media’s 2017 looked like in numbers.

Emily Harrison
The Fall Of Celebrity Driven Advertising
Jan, 11 2018

Celebrity endorsements have had their heyday.

Emily Harrison
Employers Step Up: Four Companies Supporting The Women In Tech And Engineering Movement
Nov, 20 2017

These companies are making positive contributions to the Women in Technology initiative.

Emily Harrison
Campus Media and Shell’s Women in Engineering and Technology Event
Nov, 14 2017

We hosted an event in London to inspire young female University students to pursue a career in these typically male-dominated industries.

Emily Harrison
Marketing to Students: The Five Keys to Success
Nov, 06 2017

A marketing cheat sheet with ways to get students to notice your brand or organisation.

Emily Harrison
How One Employer Delivered The Ultimate High Fliers Campaign [CASE STUDY]
Oct, 11 2017

A case study detailing our award-winning campaign with Lidl, a Top 100 Graduate Employer.

Anna Hammond
Five Brands That Are Doing Political Good [CASE STUDY]
Oct, 03 2017

These brands are adopting political transparency – and it is proving popular with students.

Emily Harrison
Why Graduates Are Awesome In The Workplace
Oct, 03 2017

Sorry Simon Sinek, but we’re going to have to disagree with you.

Emily Harrison
How One Employer Successfully Marketed To BAME Students [CASE STUDY]
Sep, 18 2017

Learn how to increase awareness of your employment opportunities to BAME students.

Amanda Thomson
Putting A Label On “Generation Z” [THE STUDENT PERSPECTIVE]
Sep, 08 2017

Do brands limit their marketing capabilities by putting a label on “Generation Z”?

Anna Hammond
Student Eating Habits Focus Group [VIDEO]
Sep, 08 2017

Is it still all about the long lie-ins, hangovers and instant noodles?

Anna Hammond
Student Discussions on Spending and Budgeting [VIDEO]
Jul, 31 2017

Campus Media publish its next video in series “Students on…”

Anna Hammond
Freshening Up Freshers Fairs [GRADUATE RECRUITMENT]
Jul, 31 2017

More graduate employers are making an appearance at Freshers Fairs than ever before.

Anna Hammond
How Not To Make Your Ads Annoying [Display Advertising]
Jul, 25 2017

Our work experience student, Khalil (on the left!), spoke to Campus Media about what ads rub students up the wrong way.

Anna Hammond
Your Guide To Using Students As Influencers [INFLUENCER MARKETING]
Jun, 27 2017

Here are some free tips to get you started with student influencers.

Anna Hammond
What students want from their first job [VIDEO]
Jun, 21 2017

Campus Media reveal what makes a job opportunity appealing to students.

Anna Hammond
Part three of Students on...Brexit just launched
Apr, 21 2017

Our students didn’t hold back when they discussed their opinions on how our politicians handled Brexit.

Anna Hammond
Campus Media release the second part to Students on...Brexit
Apr, 13 2017

Six of our brand ambassadors discuss Brexit and how they think it will impact their future.

Anna Hammond
Campus Media ask students to discuss their opinions on Brexit, politicians and the media
Apr, 06 2017

Six of our brand ambassadors discuss Brexit and how they think it will affect their lives.

Anna Hammond
Campus Media launches its video series called ‘Students on...’
Apr, 04 2017

Six of our brand ambassadors discuss their opinions about all aspects of life as a university student.

Anna Hammond
These are the events brands can promote at in 2017 to target students
Feb, 17 2017

We list eight student parties that your brand should be at in 2017

Simon Lucey
A year in the life of a university student
Jan, 10 2017

There are periods in the university calendar where the marketing opportunities are endless!

Simon Lucey
Having a chinwag with Campus Media Crew
Jun, 16 2016

We asked three of our Campus Media Crew about life as a brand ambassador.

Anna Hammond
Five tips for marketing leisure activities and experiences to millennials
Aug, 25 2015

Campus Media offers its top tips to brands looking to market its leisure activities or experiences to students on a national or regional basis.

George Rose
Five ways brands can engage better with students through experiential marketing
Aug, 19 2015

Campus Media discusses why experiential marketing is so successful when it comes to marketing to students.

Simon Lucey

lets talk join the crew