Campus Media reveal what makes a job opportunity appealing to students.
We asked 125 students to rank career aspects in order of importance in our recent research into employers promoting on campus.
MARKET RESEARCH: Download 6 Fast Facts for Employers Promoting Career Opportunities on Campus (and skip to page 13!)
Rather than stating that they wanted a high-flying salary and competitive bonus scheme, the top ranking answers all had a focus around progression, job satisfaction and a healthy, feel-good state of mind:
57% said career progression was important
More than half of respondents were striving for job fulfilment
48% wanted to ensure that they were given access to learning & development opportunities
42% wanted a strong work/life balance
38% of respondents wanted a fun work environment
36% required that their first job be an ethical place to work
Less than one third of respondents valued a high salary the most.
To add to these results, Campus Media and TheBigChoice.com, chatted to six students to get a wider perspective on their views on employers.